Dr Pepper just passed Pepsi as the second biggest soda brand

Coke remains the leading soda brand in the US, while Dr Pepper has become the second most popular soda, surpassing Pepsi. Market share data from a trade publication shows that Dr Pepper gained market share over the years, allowing it to overtake Pepsi as the number two soda brand in 2023. Coke holds a significant lead with 19.2% of the market share, followed by Dr Pepper and Pepsi at 8.3%, with Dr Pepper slightly ahead. Other Coca-Cola-owned brands, Sprite and Diet Coke, also had significant market shares. Dr Pepper has capitalized on its unique flavor and gained popularity nationally after initially being a regional favorite in the American South. The brand has also introduced new flavors, including Dr Pepper Strawberries & Cream. In contrast, Pepsi has been focusing on its zero sugar lines rather than classic Pepsi.